Bursting on to the scene in the 1950s, Emilio Pucci (1914-1992) is widely regarded as a major influence in contemporary fashion and one whose legacy continues today thanks to the designer's penchant for graphic prints, free flowing silhouettes and creative diversification. Born to one of Florence’s oldest families, Pucci's arrival on the fashion scene was marked by his design of a revolutionary ski outfit, followed by the opening of a Capri boutique dedicated to resort clothing. Later on he developed the signature graphic and abstract prints which are now synonymous with the Pucci brand — swirls of organic forms and geometric patterns inspired by the designer's many
travels, and always featuring a tiny hand-written form of the designer’s name in the debut of a name as a logo. In addition to his fashion collections, Pucci applied his talents to a range of projects including uniforms for Braniff International Airlines flight attendants, the logo for the Apollo 15 space mission and porcelain tableware for Rosenthal. In the years since the designer's death, the brand has collaborated on furniture projects with Cappellini and Kartell, the 2019 book 'Unexpected Pucci', edited by Rizzoli New York, and the restyling of Palazzo Pucci, which brings to life the Emilio Pucci Heritage Hub in Florence.