When stationary aficionado and Parsons School of Design graduate Rouba Mourtada founded Choux à la Crème — a design, stationery and paper goods studio — in 2010, it initially comprised a singular capsule collection. This has grown into a cohesive brand that now encompasses signature letterpress pieces and whimsical designs that push the limits of paper. Based in Beirut, Mourtada's designs can be found worldwide.
In 2016, House of Today launches The Shop, in partnership with WallpaperSTORE*, to coincide with its third biennale exhibition, 'Jungle Protocol, traditional & etiquette', to promote Lebanese designers.
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