Born of the Italian architect and designer Matteo Ragni, TobeUs began as an inspired mission to reinvent toys and their lasting associations with childhood sentimentality. Boasting a range of expertly handmade designs built from the finest fragrant woods – each specifically chosen for its natural grain and ability to endure bumps, bangs and scrapes alike – the brand's simple yet playful collections fuse mature craftsmanship details with shapes and sizes that celebrate the unfettered enjoyment and frivolity that is often sought through objects during our younger years.
TobeUs cars, especially, are intended for adults and children alike; it is through their ageless appeal that the brand seeks to transcend the throwaway nature typically associated with modern-day toys and, instead, exhalt their status to one that celebrates enduring conscious consumption through timeless design details and quality materials. Through extending the concept of 'play' beyond life's earlier stages and denouncing the disposable nature of contemporary toys, TobeUs has not only stayed true to its original ambition, but it also continues to present valuable, well-designed collections that push the boundaries between art, play, age and timelessness.
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