A term that can be traced back to 7th century Kojiki writings and simultaneously translating to 'fresh ears of rice' in Japanese, Mizuho is a respected word in Japan. Combining modern designs with traditional techniques, the brand — based in Kumano, Japan's most famous brush-making town — is synonymous with simple and elegant hand finished brushes that stand the test of time.
In its 180 year history the brand has honed in on three distinct elements — craftsmanship, design and 'Shaquda style'. The latter, which invites users to experience a rich and extraordinary everyday life, is perhaps Mizuho's most characteristic hallmark, and is clearly seen in its collection of expertly crafted makeup brushes and tools.
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